![]() ![]() They have taken Fatafeat from strength to strength since Discovery acquired the network in 2012. How do you plan to build on that success?įatafeat is the leading and most loved Arabic food network in the MENA region, with an army of dedicated fans across the region, thanks to the talented team we have on the ground in Dubai managing the channel. We are always searching for interesting local stories that will work for our global audience, and look forward to announcing more in the coming weeks.įatafeat has been a big success in the region. In general, Discovery has a long history of filming content in the Middle East and taking it to audiences around the world, and this year TLC will broadcast a special episode of the global hit show Cake Boss featuring content filmed in Saudi Arabia, as Buddy and his team sample the traditional food and patisseries of the region. We also welcomed Chef Manal Al-Alem to the Fatafeat family, whose show Manal Al-Alem featured as one of our Ramadan highlights. This Ramadan, Fatafeat fans saw the results of our investment with a fantastic line-up of new and returning local programming, including a new season of Matbakhik Mreytik hosted by Chef Leyla Fathallah, as well as a brand-new series with new chef Wafik Belaid, who presented the best in North African cuisine in Nakahat Al Maghreb Al Arabi. We produce over 150 hours of original local content each year for our flagship Arabic food network, Fatafeat. These noisy programmes will sit alongside our locally acquired series, which for the Middle East includes two new series from the Supernanny herself, Jo Frost, on DLife, Family Matters with Jo Frost and Family SOS with Jo Frost even more smart fun on DKids with all-new episodes of the popular animated series Earth to Luna plus yet another strong line-up of new local commissions for Fatafeat from the channels roster of new and existing celebrity chefs.įor us, it is about finding the right stories that work for the right audience, and we look forward to presenting this comprehensive mix of must-watch entertainment, scripted, kids and lifestyle content to new and existing viewers across the region this year.ĭo you plan to do original programming targeting the Middle East? What kind of programmes are you planning? Globally, we have an ambitious line-up of content planned for the year, including the new Discovery Channel scripted anthology series Manhunt: Unabomber, which tracks how FBI agent Jim ∟itz Fitzgerald brought down Ted Kaczynski, the Unabomber and the three-hour global event Diana: Tragedy or Treason? for TLC, which will detail the theories behind Dianas untimely passing as we approach the 20th anniversary of her death. In 2017, our strategy across CEEMEA (Central & Eastern Europe, Middle East and Africa) is to strengthen our global franchises and introduce new local formats and global programming events, while continuing to super-serve our passionate fans with even more content from their favourite returning series. What is your 2017 content strategy for the Middle East and Africa? ![]() ![]() In an interview with BroadcastPro ME, Lee Hobbs, Vice President, Brand and Content, CEEMEA, Discovery Communications, reveals the networks content strategy for the region In an interview with BroadcastPro ME, Lee Hobbs, Vice President, Brand and Content, CEEMEA, Discovery Communications, reveals the networks content strategy for the region What is your 2017 content strategy for the Middle East and Africa? In 2017, our strategy across CEEMEA (Central & Eastern Europe, Middle East and Africa) is to strengthen our global Lee Hobbs, VP of Brand & Content, Discovery CEEMEA. ![]()
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